Page 8 of 8.
“Brand Architecture SRF – Conception & Implementation”
“The Haniel Brand”
“Branding meets HR”
“Branding and the Structure of Reputation Management at Bosch“
"Re-Branding of the company in 2004 - strategic branding and Positioning & Revitalisation of the Swiss Life Brand"
"Brand Management at Shell; brand compass * brand value proposition * Licensing * Sponsorship * Trademark"
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