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INBREC UK

The INBREC UK was launched in 2014 together with Henley Business School. Participants meet up three times per year – usually hosted by one of the participating corporations. Additionally there is one joint meeting with the Swiss, Benelux, Nordics, Africa and German Chapters once a year, the International Brand & Reputation Community (INBREC) Summit.

Interested in the INBREC UK? Please contact the board members.

More information on eligibility for the INBREC are available here.

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INBREC UK - Events

For details, please see agenda.

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London - March 01, 2016

INBREC UK at Diageo in London

The Diageo Brand – issues and opportunities

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Main themes: The Role of Brand & Reputation Management in an international M&A expansion strategy Development path of Brand & Reputation management...

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"The EY Brand – Building an emotional connection with a corporate brand"

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London - October 29, 2015

INBREC UK at AstraZeneca in London

"Challenges for the Astra Zeneca Brand"

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1. Africa and Turkey: How to navigate brand and reputation in giant emerging markets 2. Adopting the Brand Positioning to global business needs: –...

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The development of the Lloyds Banking Group brand with special focus on "reputation recovery"

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INBREC organizes a panel discussion on Sustainablity and Branding at the 4th annual conference of the Japan Forum of Business & Society.

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“Transferring Corporate Priorities to Country-specific needs – Balancing Corporate Brand & Reputation Positioning with Business Needs“

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